Teresa Pavelka: 2 books

Innovation Clusters

by Teresa Pavelka
Language: English
Release Date: December 16, 2014

Seminar paper from the year 2014 in the subject Business economics - General, grade: 1,0, University of Bayreuth (Lehrstuhl für Technologie- und Innovationsmanagement), course: Seminar (Bachelor), language: English, abstract: Clusters are geographic concentrations of various industrial, scientific...

Consumer Responses to 'Rebranding'. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios

by Teresa Pavelka
Language: English
Release Date: April 24, 2015

Bachelor Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 1,3, University of Bayreuth (Rechts- und Wirtschaftswissenschaftliche Fakultät), course: Abschlussarbeit am Lehrstuhl für Marketing, language: English, abstract: Rebranding is a frequently...