Terry Burnham: 2 books
Mean Markets and Lizard Brains
How to Profit from the New Science of Irrationality
Language: English
Release Date: November 3, 2008
Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrationality as a core feature of both individuals and...
Mean Genes
From Sex To Money To Food: Taming Our Primal Instincts
Language: English
Release Date: October 2, 2012
Why do we want—and why do we do—so many things that are bad for us? And how can we stop? In Mean Genes economist Terry Burnham and biologist Jay Phelan offer advice on how to conquer our own worst enemy—our survival-minded genes. Having evolved in a time of scarcity, when our ancestors struggled...