Till Neuhaus: 1 book

How to sell Black Athletes to a White Audience? The Representation of Blackness in the NBA from 1984 to 2005

Book cover of How to sell Black Athletes to a White Audience? The Representation of Blackness in the NBA from 1984 to 2005

How to sell Black Athletes to a White Audience? The Representation of Blackness in the NBA from 1984 to 2005

by Till Neuhaus
Language: English
Release Date: May 30, 2017

Seminar paper from the year 2017 in the subject American Studies - Miscellaneous, grade: 1.3, Bielefeld University, language: English, abstract: David Stern turned the NBA into a billion dollar business. However, when Stern started his mission, the NBA had a serious image crisis: The league was perceived...
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