Tracy Steen: 1 book

Book cover of Nation Brand

Nation Brand

The Journal of Nation Branding

by Tracy Steen, Ph.D., and Tom Lincoln
Language: English
Release Date: August 14, 2015

The guiding mission of Nation Brand is to illuminate the everyday interactions that shape how nations are perceived. Nation Brand is an interactive journal that incorporates feedback and content from readers. Nation Brand was inspired by Wharton Professor David Reibstein’s philosophy that nations,...
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