Nation Branding, Innovation and World Export Leadership
by
Ugesh A. Joseph
Language: English
Release Date: March 9, 2016
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful...