W Mcgrath: 2 books

Book cover of German Freedom and the Greek Ideal

German Freedom and the Greek Ideal

The Cultural Legacy from Goethe to Mann

by W. McGrath
Language: English
Release Date: December 18, 2013

This book traces this German idea of freedom from the late Enlightenment through the early twentieth century. McGrath shows how German intellectual and artists invoked the ancient Greeks in order to inspire Germans to cultural renewal and to enrich their understanding of freedom as something deeper and more urgent that political life could offer.
Book cover of HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
by Harvard Business Review, Clayton M. Christensen, Mark W. Johnson
Language: English
Release Date: June 11, 2019

This book provides the essential ideas on how both startups and incumbent businesses can generate new business models, develop digital business models, and innovate within existing business models. Leading experts such as Clayton Christensen, Vijay Govindarajan, Steve Blank, Mark W. Johnson,...
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