W Park: 21 books

This book shows how tablets (and smartphones) using a variety of selected ‘apps’, can enhance fieldwork and other out-of-classroom activities. The authors review imaginative uses of tablets from their own project and as well as examples from other colleagues. To help readers keep abreast of new...

Immigration to America is an issue that often sparks intense emotional reactions_from passion and compassion to anger and even rage. Often missing from the dialogue, however, is discussion of the strengths of immigrant newcomers_the abilities and positive characteristics they bring as individuals...

On October 26, 1909, the Korean patriot An Chunggŭn assassinated the Japanese statesman Itō Hirobumi in Harbin, China. More than a century later, the ramifications of An’s daring act continue to reverberate across East Asia and beyond. This volume explores the abiding significance of An, his life,...

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The...

This book, first published in 1988, considers the problems that developing countries face when importing technology from abroad. The major issues - technical, economic, political - are analysed in the case of one particular country: Korea. The book describes the negotiations with the foreign companies...

The fifth edition of this highly successful book provides students with an essential introduction to the molecular genetics of bacteria covering the basic concepts and the latest developments. It is comprehensive, easy to use and well structured with clear two-colour diagrams throughout. Specific...

Provision of efficient resuscitation is mandatory to the success­ ful functioning of all hospital wards and departments. Failure to provide such a service increases morbidity and mortality. Resuscita­ tion falls largely into the domain of the anaesthetist. However, an anaesthetist is not always...