W Timothy Coombs: 2 books
It's Not Just PR
Public Relations in Society
Language: English
Release Date: July 8, 2013
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
Uses a range of global,...
Managing Corporate Social Responsibility
A Communication Approach
Language: English
Release Date: September 7, 2011
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to...