Walter W Wymer Jr: 5 books

Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit...

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of...

Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits-while avoiding the sometimes-hidden pitfalls-of these partnerships! In the last decade, cooperation between businesses...

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business,...