William H Davidow: 2 books

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow,...

“Shows how the unanticipated effects of the Internet are distorting economics, politics, international relations, and individual lives” (James Fallows). In Overconnected, Bill Davidow, a former Silicon Valley executive, explains how the almost miraculous success of the Internet has also...