Zvezdan Vukanović: 1 book
Foreign Direct Investment Inflows Into the South East European Media Market
Towards a Hybrid Business Model
Language: English
Release Date: July 25, 2016
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media...
