亞當．費里爾（Adam Ferrier）: 6 books
關鍵行銷：消費心理學大師的10大黃金行銷課
The Advertising Effect: How to Change Behavior
Language: Chinese
Release Date: August 1, 2018
以行銷決勝負的時代，人手一冊的必備教戰書！
**★坎城金獅獎 **
**★****紐約廣告獎 **
**★****克里奧國際廣告獎 **
**★****艾菲獎 **
★D&AD獎
國際廣告創意大獎得主 亞當‧費里爾 關鍵名作
行銷人，你還糾結在這樣的情境中嗎？
★始終猜不透消費者在想什麼、要什麼……
★頭髮都抓光還等不到創意靈感出現……
★想半天的案型其實只是自我感覺良好……
** **
你該知道的是：
**關鍵行銷，應該掌握的不是「想法」，**而是消費者的「行為」！
｜關鍵推薦｜（依姓名筆劃排序）
**★凡槿（廣告小妹） **行銷人
★宋秩銘 ...
by Ryan Ferrier, Adam Metcalfe
Language: English
Release Date: January 18, 2017
Language: English
Release Date: January 18, 2017
Oliver is a good dog. A family dog. But without warning, he's sentenced to Jackson State Kennel, where he's instantly placed on Death Row with the rest of his fellow inmates, awaiting a lethal appointment if salvation doesn't come. He'll need help escaping the Kennel, but when the stress of prison...
by Ryan Ferrier, Adam Metcalfe
Language: English
Release Date: April 13, 2016
Language: English
Release Date: April 13, 2016
Oliver faces his demons in solitary while the prison is ravaged by a deadly outbreak of kennel cough.
by Ryan Ferrier, Adam Metcalfe
Language: English
Release Date: February 3, 2016
Language: English
Release Date: February 3, 2016
Oliver is a good dog. A family dog. But without warning, he's sentenced to Jackson Kennel, where he's instantly placed on Death Row with the rest of his fellow inmates, awaiting a lethal appointment on The Table if salvation doesn't come. He'll need help escaping the Kennel, but when the stress of...
by Ryan Ferrier, Adam Metcalfe
Language: English
Release Date: March 9, 2016
Language: English
Release Date: March 9, 2016
Oliver and his crack team cook up the perfect routine full of distractions, misdirections, and red herrings to distract the guards and stage their prison break.
by Ryan Ferrier, Adam Metcalfe
Language: English
Release Date: May 11, 2016
Language: English
Release Date: May 11, 2016
Final issue! Oliver, Pickles, and the rest of the cats and dogs prepare for an uprising.