溫蒂．郭爾登 Wendy Gordon: 6 books

It is 1986. Erica Richards lives in West Meadow, Long Island, with her four young children and successful Wall Street analyst husband. But don't be fooled by her seemingly placid suburban lifestyle. Erica is fierce, curious, uncompromising, and often impulsive. When her teenage nephew Jared rebels...

作者經過50年的定性市場（註）調查，透過本書確定了6個恆久不變的原則，挖掘問題，提出理論進而探索消費者的心理，解釋人們的思考的邏輯，做事的方法，以及說話的習慣，藉以幫助大家了解消費者的言論和行為，成功破解消費者心理。簡而言之，閱讀本書你將學到： 1.人們如何思考品牌和溝通：他們為何會這麼想？這麼說？這麼做？ 2.以人為中心，理應嵌入業務員sop的的原則，例如潛意識、措詞用語 3.透過不同的思考模型，帶來全新觀點與見解 4豐富您對人性的理解，以及強化人們為利益相關者和客戶提供合理的商業建議的能力 全書共分６大章節：潛意識、理解差異、好感（喜歡）、消費者行為、語言、情境背景……等，這就是作者想推廣的６個思維框架（mindframes），也可說是破解消費者心理的6張地圖。您可以針對需求來調整閱讀順序，每個章節均各自獨立，你可以從中找出最適合自己的章節來研習，進而找到強化實務經驗以及研究消費者心理架構的渠道。 (註)...

Across the Euro-Atlantic world, political leaders have been mobilizing their bases with nativism, racism, xenophobia, and paeans to “traditional values,” in brazen bids for electoral support. How are we to understand this move to the mainstream of political policies and platforms that lurked only...

On Election Day in 2016, it seemed unthinkable to many Americans that Donald Trump could become president of the United States. But the victories of the Obama administration hid from view fundamental problems deeply rooted in American social institutions and history. The election’s consequences...

In/Visible War addresses a paradox of twenty-first century American warfare. The contemporary visual American experience of war is ubiquitous, and yet war is simultaneously invisible or absent; we lack a lived sense that “America” is at war. This paradox of in/visibility concerns the gap between...

Spirituality, religious belief and inclusive faith communities are important for mental well being but mental health practitioners have few guidelines for acknowledging these issues when working with service users. Spirituality, Values and Mental Health gathers together personal and professional...