Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity
by
Chuck Densinger, Brooke Niemiec, Mason Thelen
Language: English
Release Date: June 1, 2017
In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What is often lost in this quest to innovate is the very thing we claim to value: the customer. Customer centricity...