Pearson imprint: 845 books

Decisions underpin everything we do. On a day-to-day basis they allow us to shape how we spend our time and on a broader scale they are the driving force behind all aspects of change. Being able to make confident, considered decisions is an essential skill in life and Brilliant Decision Making shows...

  Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes...

Most innovators don't have the luxury of starting from scratch: they must launch new business models within existing enterprises. Now, discover powerfully effective ways to do this, integrating new business models into a complete innovation framework that works.   Disrupting Yourself...

Most great opportunities fail. The #1 reason: companies can't effectively scope their best opportunities. Scoping is where failure rates are highest. Now, discover how to use design thinking to radically improve the way you scope opportunities, and integrate opportunity development into a complete...

To successfully innovate, you must bridge the gulf between back-of-the-napkin sketches and business success. It's called "opportunity shaping": taking your ideas from theoretical greatness to real value delivery and capture. Now, learn how to successfully shape your opportunities – and how to integrate...

Women buy or influence 85% of all consumer purchases, control 73% of household spending, and make 69% of household health decisions. However, research consistently demonstrates that women are not satisfied with the product and service innovations offered to them. One possible reason: 85% of product designers...

Teams can't innovate if they can't work together well. Fortunately, you can plan for highly effective team dynamics. Now, discover exactly how to do this, and how to integrate team dynamics into a complete innovation framework that works.   Your Team Dynamics and the Dynamics of Your...

Framing a powerful vision for engagement is critical to achieving sustainable, profitable business innovation. Now, discover how to do this, and how to integrate your vision into a complete innovation framework that works.   Framing the Vision for Engagement is part of Philadelphia University's breakthrough...

To succeed, every innovation needs to be paired with the right business model. Now, discover how to create the best possible business model for every new opportunity – and integrate business modeling into a complete innovation framework that works!   Developing Sustainable Business Models is...

Radical globalization, technological and economic change, and environmental pressures are revolutionizing cultural norms, generating powerful new opportunities for disruptive innovation. The techniques of ethnography are invaluable for innovators who need to make sense of today's ambiguities and chaos....

Collaborative innovation teams can deliver immense value by helping organizations create brand strategies that are more relevant, holistic, impactful, and actionable. Now, discover exactly how to bring innovation teams to branding, and integrate team-based branding into a complete enterprise innovation...

Before you can achieve sustainable, profitable business innovation, you need to understand where you stand now: your strengths, weaknesses, and best opportunities for improvement. Now, discover how to do this, and how to integrate assessment into a complete innovation framework that works.   Assessing...

To build teams that can successfully innovate, you must understand the diverse learning styles your team will need, and how to get the best from each individual contributor. Now, discover how to successfully integrate diverse learning styles into a comprehensive, team-based innovation framework that...

When business models collide with the real world, it's often necessary to make rapid and decisive changes. Entrepreneurs call this pivoting – and it is not easy. Now, learn how to leverage design and learning skills to prepare for pivots, manage them effectively, and integrate them into a complete...