Pearson imprint: 845 books
Competing for Customers
Why Delivering Business Outcomes is Critical in the Customer First Revolution
Language: English
Release Date: January 29, 2016
Business-to-business customer expectations have changed. To survive—and thrive—in today’s economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality.
Suddenly,...
The Business Model Book
Design, build and adapt business ideas that drive business growth
Language: English
Release Date: December 15, 2017
Business models are the beating heart of your firm's value proposition.
Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate...
The Customer Experience Book
How to design, measure and improve customer experience in your business
Language: English
Release Date: September 15, 2016
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business.
From Customer Journey...
How to Decide
what to do when you don't know what to do
Language: English
Release Date: August 21, 2012
Save time, energy and life-sapping stress with this gloriously simple, clever and highly effective guide to painless and efficient decision making.
This light-hearted and practical guide will help you turn your indecision into positive, assertive action. Guiding you through the entire...
A Guide to Six Sigma and Process Improvement for Practitioners and Students
Foundations, DMAIC, Tools, Cases, and Certification
Language: English
Release Date: April 8, 2015
Master modern Six Sigma implementation with the most complete, up-to-date guide for Green Belts, Black Belts, Champions and students! Now fully updated with the latest lean and process control applications, A Guide to Lean Six Sigma and Process Improvement for Practitioners and Students, Second Edition...
Achieving Supply Chain Integration
Connecting the Supply Chain Inside and Out for Competitive Advantage
Language: English
Release Date: January 29, 2016
High-Value Supply Chain Integration
New research, practical priorities, actionable solutions
Master new best practices for integrating demand, supply, and partners worldwide
Bridge key “integration gaps” to maximize customer value and profit
Improve performance in areas ranging...
Managing Change Step By Step
All you need to build a plan and make it happen
Language: English
Release Date: June 21, 2007
Change Management is not a single, coherent and agreed upon approach but rather an assortment of tools, techniques, methods and simple good intentions - all of which are simply and practically broken down by this book.
The problems with change management is at all levels of management and many...
by Richard Newton
Language: English
Release Date: November 27, 2014
Language: English
Release Date: November 27, 2014
How do you make change work?
What skills and resources do you need?
From understanding and planning, to implementing and assessing the impact, this book covers all aspects of managing change using simple, practical steps and strategies, each one of which has been developed, tested and...
Brilliant Strategy for Business
How to plan, implement and evaluate strategy at any level of management
Language: English
Release Date: February 10, 2016
In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.
by Judah Phillips
Language: English
Release Date: October 11, 2013
Language: English
Release Date: October 11, 2013
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science...
Business Analytics Principles, Concepts, and Applications with SAS
What, Why, and How
Language: English
Release Date: September 12, 2014
Learn everything you need to know to start using business analytics and integrating it throughout your organization.
Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present...
Marketing and Sales Analytics
Proven Techniques and Powerful Applications from Industry Leaders
Language: English
Release Date: May 29, 2014
PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP
“Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping...
Profiting from the Data Economy
Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World
Language: English
Release Date: October 6, 2014
Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role...
Modern Analytics Methodologies
Driving Business Value with Analytics
Language: English
Release Date: July 9, 2014
Create a complete roadmap for capitalizing on analytics to grow topline revenue and build shareholder value in your unique organization! Modern Analytics Methodologies goes far beyond the classic Analytics Maturity Model to help you overcome the gaps between your current analytics capabilities and...