Why Men Are the Next Frontier in Fashion Retail
by
Bertrand Pellegrin
Language: English
Release Date: February 16, 2010
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate...