Dr Archana Dadhe: 5 books

This book on Strategic Management is specially designed for those who are the students of MBA, PGDM & Executives. It focuses on the art of treatment of the critical business skills needed to plan and manage strategic activities. Units of this book cover entire strategic management process and techniques that aid strategic analysis, decision making, implementation, and control.

Research methods are such phenomena that every researcher wishes to learn. It has been observed that researchers find it difficult to conduct an in-depth analysis in their areas of specialization without a sound knowledge of the scientific process of conducting research. Researchers may consult many...

Organizations in both the private and public sectors have learned that communicating effectively and efficiently with their target audiences is critical to their success.In the past few years, so much has changed in the field of marketing like the increasing role of the Internet, the emphasis on relationship...

This book on Marketing Management is specially designed for those who are the students of MBA, PGDM & Executives. It introduces the reader to basic marketing concepts, equally applicable to students and industry practitioners. Through good economic times and bad, marketing remains the pivotal...

Sales and Distribution Management, as a composite function of Marketing, focuses on the development of sound Sales and Distribution Strategy, the management of marketing channels, and sales force management in a business organization. Rapid changes in technology, a higher level of customer orientation,...