Harpercollins: 21259 books
The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Language: English
Release Date: October 6, 2009
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in...
by Peter F. Drucker
Language: English
Release Date: November 3, 2009
Language: English
Release Date: November 3, 2009
Business guru Peter Drucker provides an incisive analysis of the major world transformation taking place, from the Age of Capitalism to the Knowledge Society, and examines the radical affects it will have on society, politics, and business now and in the coming years. This searching and incisive analysis...
by Peter F. Drucker
Language: English
Release Date: October 13, 2009
Language: English
Release Date: October 13, 2009
Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical...
H3 Leadership
Be Humble. Stay Hungry. Always Hustle.
Language: English
Release Date: September 22, 2015
From spending more than two decades alongside thought leaders such as Jim Collins and Malcolm Gladwell, as well as countless Fortune 500 CEOs and start-up entrepreneurs, leadership consultant Brad Lomenick has created a practical road map for helping anyone implement and live out the twenty transformational...
The E-Myth Manager
Leading Your Business Through Turbulent
Language: English
Release Date: October 13, 2009
More than ten years after his first bestselling book, The E-Myth, changed the lives of hundreds of thousands of small business owners, Michael Gerber椮trepreneur, author, and speaker extraordinaire楩res the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working...
Profits Aren't Everything, They're the Only Thing
No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru
Language: English
Release Date: September 15, 2009
Small-business guru George Cloutier offers the controversial message that Profits Aren’t Everything, They’re the Only Thing in this book of wisdom for entrepreneurs everywhere in these tough economic times. With advice such as “forget teamwork” and “micromanage like crazy,” Profits Aren’t...
Pop!
Why Bubbles Are Great For The Economy
Language: English
Release Date: October 13, 2009
Bubbles—from hot stocks in the 1920s to hot stocks in the 1990s—are much-lamented features of contemporary economic life. Time and again, American investors, seduced by the lures of quick money, new technologies, and excessive optimism, have shown a tendency to get carried away. Time and again,...
by Gary Vaynerchuk
Language: English
Release Date: March 8, 2011
Language: English
Release Date: March 8, 2011
“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book,...
Crossing the Chasm
Marketing and Selling Technology Project
Language: English
Release Date: March 17, 2009
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis...
Put More Cash in Your Pocket
Turn What You Know into Dough
Language: English
Release Date: October 13, 2009
Money management expert Loral Langemeier tells us it’s time to stop pinching pennies and worrying about debt. With Put More Cash in Your Pocket, she shows us how to make $1000 more a month by turning skills, hobbies, and chores into extra income. The Wall St. Journal, Business Week, USA Today, and...
Beyond Talent
Become Someone Who Gets Extraordinary Results
Language: English
Release Date: April 18, 2011
Some talented people reach their full potential, while others self-destruct or remain trapped in mediocrity. What makes the difference? Author John C. Maxwell, the go-to guru for business professionals across the globe, insists that the choices people make--not merely the skills they inherit--propel...
The Will To Win
Leading, Competing, Succeeding
Language: English
Release Date: April 23, 2013
In his bestselling business book Driven, Robert Herjavec, the co-star of CTV’s Shark Tank and former co-star of CBC’s Dragons’ Den, urged his readers to embrace risk, take control of their lives and stay true to their visions. Now, Herjavec pushes his readers even further toward greatness.
Known...
by Al Ries, Laura Ries
Language: English
Release Date: March 17, 2009
Language: English
Release Date: March 17, 2009
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing...
Betrayal
The Life and Lies of Bernie Madoff
Language: English
Release Date: August 11, 2009
“Accurate and highly readable.”
—Wall Street Journal
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Emmy award-winning journalist Andrew Kirtzman, explores “The Life and Lies of Bernie Madoff” in Betrayal—an in-depth, personal look at the architect of the biggest financial fraud in history. The New York Times...