How Financial Tools Destroy Your Capacity to Do New Things
by
Clayton M. Christensen, Stephen P. Kaufman, Willy C. Shih
Language: English
Release Date: July 22, 2010
In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make—from focusing on the wrong customers to choosing the wrong products to develop—that...