Kogan Page: 769 books
by John Brown, Pat Gaudin, Wendy Moran
Language: English
Release Date: July 3, 2013
Language: English
Release Date: July 3, 2013
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers...
Media Interview Techniques
A Complete Guide to Media Training
Language: English
Release Date: November 3, 2015
Any individual preparing for an interview with the media, however practiced or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities...
Campaigns that Shook the World
The Evolution of Public Relations
Language: English
Release Date: October 3, 2015
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment...
A Guide to Non-Cash Reward
Learn the Value of Recognition Reward Staff at Virtually No Cost Improve Organizational Performance
Language: English
Release Date: February 3, 2011
The single most significant cause of motivation problems can be a lack of basic day-to-day recognition. Taking recognition seriously can soon have a major impact on the effectiveness of your business.
A Guide to Non-Cash Reward takes the reader through the different types of recognition and...
The Public Sector
Managing the Unmanageable
Language: English
Release Date: July 3, 2013
The Public Sector: Managing the Unmanageable offers practical advice to public sector managers on how to develop techniques to deal with the challenges they face, particularly in the areas of accountability, setting targets, risk management/encouraging innovation, managing people, decision making...
by John Kew, John Stredwick
Language: English
Release Date: June 1, 2016
Language: English
Release Date: June 1, 2016
Highly accessible and student-friendly, Human Resource Management in a Business Context is the core text for the CIPD Level 7 Advanced module, Human Resource Management in Context, and is also essential reading for other undergraduate and postgraduate HR and business degrees. In clear and easy to...
by John Gennard, Graham Judge, Tony Bennett
Language: English
Release Date: March 15, 2016
Language: English
Release Date: March 15, 2016
***Managing Employment Relations***is an indispensable guide for anyone studying the CIPD Level 7 Advanced module Managing Employment Relations as well as anyone looking for a thorough understanding of the theory and practice of the relationship between employers and employees. Fully updated, this...
Human Resource Management in Context
Insights, Strategy and Solutions
Language: English
Release Date: February 13, 2015
HR functions within both internal and external contexts. The understanding of both contexts is crucial for comprehending how and why they drive HR strategies and practices in organizations, as well as the rules and structures within which they work. Built around five major themes which impact upon...
by Stephen Taylor
Language: English
Release Date: September 12, 2011
Language: English
Release Date: September 12, 2011
Contemporary Issues in Human Resource Management is uniquely holistic in its approach to advanced HRM and takes the reader logically through a wide variety of practical issues and functions that affect HR practitioners. Topics addressed include competition and choice, people and skills, regulation...
by John Adair
Language: English
Release Date: July 28, 2007
Language: English
Release Date: July 28, 2007
The Art of Creative Thinking provides clear, practical guidelines for developing one's powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter. Stimulating and accessible, this book will help readers...
Brand esSense
Using Sense, Symbol and Story to Design Brand Identity
Language: English
Release Date: November 3, 2013
Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in...
Paid, Owned, Earned
Maximising Marketing Returns in a Socially Connected World
Language: English
Release Date: March 3, 2012
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social...
Advertising Transformed
The New Rules for the Digital Age
Language: English
Release Date: February 3, 2014
Is advertising dead or alive? Quite simply the 20th century concept of advertising is dead and it will have to reinvent itself in order to survive. This transformation is going on as we speak. Brands that invest in advertising during an economic recession prove to overcome them quicker as times of...
by John Adair
Language: English
Release Date: July 3, 2010
Language: English
Release Date: July 3, 2010
The Leadership of Muhammad is a very personal study of the life-story and leadership skills of the Prophet. John Adair served with a Bedouin regiment in the Arab Legion and this story is full of fascinating detail of desert life and Bedouin beliefs. A business book that crosses boundaries it highlights...