A Step-By-Step Guide for Leading Marketing Teams in the Social Media World
by
Peter Friedman
Language: English
Release Date: September 1, 2014
It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit...