Mark Nelson: 19 books

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. . Learn the marketing's role in an organization; provides frameworks for analyzing a business,...

How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating...

Marketing is tricky business. Relationships need to be managed with clients, salespeople, and customers. Prices and contracts must be negotiated. The business must grow.. In this course, he covers the 10 most challenging situations you might face in a marketing role, and offers solutions for overcoming...

How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating...

Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Learn what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan....

Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite...

When sales forces are managed well, companies drive more revenue. In this course, Learn what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. Author reveals...

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections.

Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn how to take on a new marketing management role, in this course the author helps you understand your new position, your team, and your resources, and build a strategy...

If you don't measure the right things at the right times, you'll miss big opportunities to improve your sales team's performance and you'll lose valuable revenue. Find out how to manage the effectiveness of your salesforce. The author helps you define the sales task, which guides...

What's in a name?" The truth is, the name you choose for your brand impacts the way your product or service is perceived. With these five simple tips from the author, you can learn how to choose a name that reflects your brand's core values, distinguishes you from the competition, and is both simple and memorable.

No matter how smart you are, you can fail to communicate your intelligence to others. In this course, Dr. Todd explains the specific physical cues that project intelligence and suggests behaviors you can adopt to make a good first impression, such as effectively listening, admitting your imperfections,...

Do you ever think, "I'm just not that creative"? You're not alone. But companies increasingly expect their employees to think about problems in new ways and devise unexpected solutions. The good news is that creativity is not a gift, but a skill that can be developed over time. Discover...

Sales growth is essential for both front line sales professionals as well as sales managers. There are two primary avenues for growth. You can grow within your current category, or you can seek opportunities outside your category. In this course, Author explains four primary ways to grow sales within...