Market By Numbers Llc: 1 book
Entrepreneur's Guide To The Lean Brand
How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
Language: English
Release Date: October 8, 2014
Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th floor of a Madison Avenue high rise. Today, great brand development isn't about genius, it's...
