Oxytobrands: 1 book

Cover of Oxytobrands

Oxytobrands

Human Brands for an Emotional Market

by Marcelo Ghio
Language: English
Release Date: December 1, 2013

Inspiration. Respect. Trust. Love. Human values projected through an intangible (the brand as a symbolic entity) capable of providing a unique lived experience to each individual, thus, attaining a quality that transcends the primary function. Oxytobrands presents a new vision of, emotional branding,...
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