Human Brands for an Emotional Market
by
Marcelo Ghio
Language: English
Release Date: December 1, 2013
Inspiration. Respect. Trust. Love. Human values projected through an intangible (the brand as a symbolic entity) capable of providing a unique lived experience to each individual, thus, attaining a quality that transcends the primary function. Oxytobrands presents a new vision of, emotional branding,...