Pearson Education: 6301 books
by Peter A. Soyka, Robert Palevich, Steven M. Leon
Language: English
Release Date: October 3, 2013
Language: English
Release Date: October 3, 2013
A brand new collection of cutting-edge sustainable supply chain solutions… 3 authoritative books, now in a convenient e-format, at a great price!
3 authoritative eBooks deliver state-of-the-art guidance for leveraging supply chain sustainability to maximize business value
Organizations...
Rise of the DEO
Leadership by Design
Language: English
Release Date: October 4, 2013
The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate...
Know What You Don't Know
How Great Leaders Prevent Problems Before They Happen
Language: English
Release Date: January 29, 2009
Problems remain hidden in organizations for a number of reasons, including fear, organizational complexity, gatekeepers who insulate leaders from problems that are coming up, and finally, an overemphasis on formal analysis in place of intuition and observation. This book lays out the key skills and capabilities...
The Power of Impossible Thinking
Transform the Business of Your Life and the Life of Your Business
Language: English
Release Date: January 30, 2006
50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!! The power of change: create new thinking for new solutions! Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors'...
Reengineering Health Care
A Manifesto for Radically Rethinking Health Care Delivery
Language: English
Release Date: June 3, 2010
In their legendary book, Reengineering the Corporation, Jim Champy and Michael Hammer introduced businesspeople to the enormous power of a revolutionary methodology called reengineering. Using reengineering, businesses around the world have systematically retooled their processes--achieving dramatic...
by Marty Neumeier
Language: English
Release Date: August 4, 2005
Language: English
Release Date: August 4, 2005
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential...
Social Media ROI
Managing and Measuring Social Media Efforts in Your Organization
Language: English
Release Date: February 22, 2011
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning,...
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
How to Use Social Media to Invent or Reinvent Yourself
Language: English
Release Date: December 17, 2010
Use Social Media to Build a Great Personal Brand–and a Great Career!
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media...
Outsmarting Google: SEO Secrets to Winning New Business
SEO Secrets to Winning New Business
Language: English
Release Date: March 16, 2011
“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough...
by Lauren Dugan
Language: English
Release Date: December 18, 2012
Language: English
Release Date: December 18, 2012
With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their...
Negotiating with Backbone
Eight Sales Strategies to Defend Your Price and Value
Language: English
Release Date: May 16, 2012
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The...
Cutting Edge Advertising
How to Create the World's Best Print for Brands in the 21st Century
Language: English
Release Date: December 11, 2012
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising...
Do You Matter?
How Great Design Will Make People Love Your Company
Language: English
Release Date: August 12, 2008
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you...
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
How Successful Businesses Deliver Meaningful Customer Experiences
Language: English
Release Date: December 21, 2005
“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins,...