Pearson Education: 6301 books
Smart Pricing
How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
Language: English
Release Date: March 11, 2010
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad,...
by Bruce Barringer
Language: English
Release Date: July 29, 2010
Language: English
Release Date: July 29, 2010
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Minimizing the cost of launching your business--and then finding the money you do need. Most...
Not Your Grandma's Stock Market
The Stock Market Has Changed, and Not for the Better
Language: English
Release Date: January 26, 2011
This Element is an excerpt from Crapshoot Investing: How Tech Savvy Traders and Clueless Regulators Turned the Stock Market into a Casino (9780132599689) by Jim McTague. Available in print and digital formats. The revolutionary change in the stock markets that you didn’t notice–and the profound...
Making Money from Money
The World of Currencies
Language: English
Release Date: March 2, 2010
This is the eBook version of the printed book. This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats. What you need to know about currency...
by Bernard Baumhol
Language: English
Release Date: September 29, 2010
Language: English
Release Date: September 29, 2010
This Element is an excerpt from The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities, 2nd Edition (9780132447294) by Bernard Baumohl. Available in print and digital formats. Cut through the clutter of economic data and focus on the economic indicators...
Do Good Design
How Design Can Change Our World
Language: English
Release Date: December 16, 2008
How Design CAN CHANGE the World Today, everyone is a designer. And the future of civilization is our common design project. How does design help choose our leaders?Why do we really have an environmental crisis?How can accessible design broaden your audience?Why does the U.S. economy now...
Don't Make Me Think: A Common Sense Approach to Web Usability
A Common Sense Approach to Web Usability
Language: English
Release Date: August 5, 2009
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style...
by Steve Weisman
Language: English
Release Date: November 30, 2010
Language: English
Release Date: November 30, 2010
This Element is an excerpt from The Truth About Avoiding Scams (9780132333856) by Steve Weisman. Available in print and digital formats. 10 huge financial rip-offs: how to recognize and avoid them! We’ve all received emails that contained glowing recommendations of a particular stock--or perhaps...
Spotting Red Flags
Financial Advisors to Avoid
Language: English
Release Date: June 14, 2010
This is the eBook version of the printed book. This Element is an excerpt from Who Can You Trust With Your Money? Get the Help You Need Now and Avoid Dishonest Advisors (9780137033652), by Bonnie Kirchner. Available in print and digital formats. Recognizing the red flags that can appear while you’re...
by Tom Lydon
Language: English
Release Date: February 15, 2010
Language: English
Release Date: February 15, 2010
This is the eBook version of the printed book. This Element is an excerpt from The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats. Use sector ETFs to profit in any market—bull,...
Living the Dream: Putting your creativity to work (and getting paid)
Putting your creativity to work (and getting paid)
Language: English
Release Date: October 15, 2012
Living the Dream is a business book for creative people. It provides the insights and action steps they need to confidently put their skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal--to make a living doing what they love. This inter-disciplinary,...
There's No Business That's Not Show Business
Marketing in an Experience Culture
Language: English
Release Date: June 24, 2003
The Inner Voice of Trading: Eliminate the Noise, and Profit from the Strategies That Are Right for You
Eliminate the Noise, and Profit from the Strategies That Are Right for You
Language: English
Release Date: September 13, 2011
Want to be a successful trader? It's not enough to master generic trading strategies: you must first know yourself. You must understand your own emotional predilections and psychological tendencies. You must learn how to match your strategies to your own personality. You must choose strategies that...
Barack, Inc.
Winning Business Lessons of the Obama Campaign
Language: English
Release Date: January 5, 2009
Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary...