Transforming Traditional Retailers Into Digital Retailers
by
Andrew Apostola, Simon Goodrich
Language: English
Release Date: July 1, 2013
Retail is thriving for a new breed of fashion retailer—the kind that exists exclusively online. Taking Back Retail focuses on ways that traditional retailers can reclaim the ground they have lost to e-commerce over the past decade. It’s about understanding the mindset of online retailing, whilst...