Springsociety Publishing: 1 book

Cover of Selling The Cow

Selling The Cow

strategic principles for selling technology

by D.W. Small
Language: English
Release Date: October 1, 2016

Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Bean Stalk as the archetype for leading edge development projects. This...
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