University Of Pennsylvania Press Inc : 784 books
by William H. Whyte
Language: English
Release Date: May 31, 2013
Language: English
Release Date: May 31, 2013
Regarded as one of the most important sociological and business commentaries of modern times, The Organization Man developed the first thorough description of the impact of mass organization on American society. During the height of the Eisenhower administration, corporations appeared to provide a...
Keeping Up with the Joneses
Envy in American Consumer Society, 1890-1930
Language: English
Release Date: April 19, 2013
A century ago many Americans condemned envy as a destructive emotion and a sin. Today few Americans expect criticism when they express envy, and some commentators maintain that the emotion drives the economy. This shift in attitude is Susan Matt's central concern. Keeping up with the Joneses: Envy...
Empire of Vines
Wine Culture in America
Language: English
Release Date: October 9, 2013
The lush, sun-drenched vineyards of California evoke a romantic, agrarian image of winemaking, though in reality the industry reflects American agribusiness at its most successful. Nonetheless, as author Erica Hannickel shows, this fantasy is deeply rooted in the history of grape cultivation in America....
Freud on Madison Avenue
Motivation Research and Subliminal Advertising in America
Language: English
Release Date: June 6, 2011
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers'...
No Use
Nuclear Weapons and U.S. National Security
Language: English
Release Date: November 20, 2013
For more than forty years, the United States has maintained a public commitment to nuclear disarmament, and every president from Ronald Reagan to Barack Obama has gradually reduced the size of America's nuclear forces. Yet even now, over two decades after the end of the Cold War, the United States...
Making Seafood Sustainable
American Experiences in Global Perspective
Language: English
Release Date: December 30, 2011
In the spring of 2007, National Geographic warned, "The oceans are in deep blue trouble. From the northernmost reaches of the Greenland Sea to the swirl of the Antarctic Circle, we are gutting our seas of fish." There were legitimate grounds for concern. After increasing more than fourfold...
Food Is Love
Advertising and Gender Roles in Modern America
Language: English
Release Date: June 3, 2011
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping...
Food Chains
From Farmyard to Shopping Cart
Language: English
Release Date: June 3, 2011
In recent years, the integrity of food production and distribution has become an issue of wide social concern. The media frequently report on cases of food contamination as well as on the risks of hormones and cloning. Journalists, documentary filmmakers, and activists have had their say, but until...
Used Books
Marking Readers in Renaissance England
Language: English
Release Date: November 24, 2010
In a recent sale catalog, one bookseller apologized for the condition of a sixteenth-century volume as "rather soiled by use." When the book was displayed the next year, the exhibition catalogue described it as "well and piously used [with] marginal notations in an Elizabethan hand...
by William H. Whyte
Language: English
Release Date: October 23, 2012
Language: English
Release Date: October 23, 2012
The remaining corner of an old farm, unclaimed by developers. The brook squeezed between housing plans. Abandoned railroad lines. The stand of woods along an expanded highway. These are the outposts of what was once a larger pattern of forests and farms, the "last landscape." According to...
Destructive Creation
American Business and the Winning of World War II
Language: English
Release Date: July 6, 2016
During World War II, the United States helped vanquish the Axis powers by converting its enormous economic capacities into military might. Producing nearly two-thirds of all the munitions used by Allied forces, American industry became what President Franklin D. Roosevelt called "the arsenal...
Precarious Lives
Waiting and Hope in Iran
Language: English
Release Date: January 25, 2017
In Precarious Lives, Shahram Khosravi attempts to reconcile the paradoxes of Iranians' everyday life in the first decade of the twenty-first century. On the one hand, multiple circumstances of precarity give rise to a sense of hopelessness, shared visions of a futureless tomorrow, widespread home(land)lessness,...
Takedown
Inside the Hunt for Al Qaeda
Language: English
Release Date: March 22, 2013
On September 11, 2001, as Central Intelligence Agency analyst Philip Mudd rushed out of the Eisenhower Executive Office Building next to the White House, he could not anticipate how far the terror unleashed that day would change the world of intelligence and his life as a CIA officer. For the previous...
by
Language: English
Release Date: September 26, 2014
Language: English
Release Date: September 26, 2014
The great poetic tradition of pre-Christian Scandinavia is known to us almost exclusively though the Poetic Edda. The poems originated in Iceland, Norway, and Greenland between the ninth and thirteenth centuries, when they were compiled in a unique manuscript known as the Codex Regius.
The...