World Scientific Publishing Co : 1 book
MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME
One Stage at a Time
Language: English
Release Date: October 20, 2009
How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view...
