Boosting sales

Increasing profits...without breaking the bank

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers:

• Looking at your current sales and working out where you want to go next

• Making sure you're meeting a need

• Playing to your strengths

• Looking at your prices (and how you present them)

• Talking to and nurturing your existing customers

• Looking for new customers

• Responding promptly to prospects

• Improving your post-sales service

• Working to guarantee repeat sales

'a great little package' The Bookseller