Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Boundary Spanning Elements and the Marketing Function in Organizations by , Springer International Publishing
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Author: ISBN: 9783319134406
Publisher: Springer International Publishing Publication: February 25, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319134406
Publisher: Springer International Publishing
Publication: February 25, 2015
Imprint: Springer
Language: English

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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