Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Business & Finance, Marketing & Sales, Research
Cover of the book Brand Aid by Brad VanAuken, AMACOM
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brad VanAuken ISBN: 9780814434741
Publisher: AMACOM Publication: December 30, 2014
Imprint: AMACOM Language: English
Author: Brad VanAuken
ISBN: 9780814434741
Publisher: AMACOM
Publication: December 30, 2014
Imprint: AMACOM
Language: English

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management, including:• The 6 most powerful sources of brand differentiation• 5 elements that trigger brand insistence• Turning brand strategy into advertising• Online branding• Social responsibility, sustainability, and storytelling• 60 nontraditional marketing techniques• And moreAn organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management, including:• The 6 most powerful sources of brand differentiation• 5 elements that trigger brand insistence• Turning brand strategy into advertising• Online branding• Social responsibility, sustainability, and storytelling• 60 nontraditional marketing techniques• And moreAn organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!

More books from AMACOM

Cover of the book Sales Success (The Brian Tracy Success Library) by Brad VanAuken
Cover of the book Managing Knock Your Socks Off Service by Brad VanAuken
Cover of the book How To Manage Conflict in the Organization: EBook Edition by Brad VanAuken
Cover of the book What Keeps Leaders Up at Night by Brad VanAuken
Cover of the book Time Management (The Brian Tracy Success Library) by Brad VanAuken
Cover of the book No Sweat by Brad VanAuken
Cover of the book How to Manage Your Priorities: EBook Edition by Brad VanAuken
Cover of the book What to Do When You're New by Brad VanAuken
Cover of the book SuperMotivation by Brad VanAuken
Cover of the book Conversations That Sell by Brad VanAuken
Cover of the book Beyond Race and Gender by Brad VanAuken
Cover of the book The Essentials of Finance and Accounting for Nonfinancial Managers by Brad VanAuken
Cover of the book Absolutely Small by Brad VanAuken
Cover of the book Practical Problem-Solving Skills in the Workplace: EBook Edition by Brad VanAuken
Cover of the book Successful Interviewing: Techniques for Hiring, Coaching, and Performance Management Meetings - EBook Edition by Brad VanAuken
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy