Brand authority

Business & Finance, Marketing & Sales, Commerce, Career Planning & Job Hunting, Home Based Businesses
Cover of the book Brand authority by Christian Nolan, Christian Nolan
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Author: Christian Nolan ISBN: 9788822837820
Publisher: Christian Nolan Publication: August 29, 2016
Imprint: Language: English
Author: Christian Nolan
ISBN: 9788822837820
Publisher: Christian Nolan
Publication: August 29, 2016
Imprint:
Language: English

To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

Here we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We'll go through why you need a brand if you're running an online business, we'll look at the basics of what a brand is and we'll look at all the tools and techniques you'll need to create a brand that works for you in a highly effective manner.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

Here we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We'll go through why you need a brand if you're running an online business, we'll look at the basics of what a brand is and we'll look at all the tools and techniques you'll need to create a brand that works for you in a highly effective manner.

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