| Author: | Raman Kalia | ISBN: | 9789352015252 |
| Publisher: | Leadstart Publishing Pvt Ltd | Publication: | August 11, 2015 |
| Imprint: | Platinum Press | Language: | English |
| Author: | Raman Kalia |
| ISBN: | 9789352015252 |
| Publisher: | Leadstart Publishing Pvt Ltd |
| Publication: | August 11, 2015 |
| Imprint: | Platinum Press |
| Language: | English |
Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.
Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.
