Brand Culture

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Brand Culture by , Taylor and Francis
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Author: ISBN: 9781134252312
Publisher: Taylor and Francis Publication: March 27, 2006
Imprint: Routledge Language: English
Author:
ISBN: 9781134252312
Publisher: Taylor and Francis
Publication: March 27, 2006
Imprint: Routledge
Language: English

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:

  • the role of consumption 
  • brand management 
  • corporate branding 
  • branding ethics
  • the role of advertising.

This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott.  An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:

This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott.  An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

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