Brand Dna

Uncover Your Organization’S Genetic Code for Competitive Advantage

Business & Finance, Marketing & Sales
Cover of the book Brand Dna by Suzanne Tulien, Carol Chapman, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Suzanne Tulien, Carol Chapman ISBN: 9781450220644
Publisher: iUniverse Publication: May 6, 2010
Imprint: iUniverse Language: English
Author: Suzanne Tulien, Carol Chapman
ISBN: 9781450220644
Publisher: iUniverse
Publication: May 6, 2010
Imprint: iUniverse
Language: English

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brands unique genetic code; your Dimensional Nucleic Assets, from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your distinguishing brand attributes: VALUES, STYLE, DIFFERENTIATORS, and STANDARDS upon which to create competitive advantage and build your authentic brand. It is the foundation that enables you to: Cultivate a unified, inspired, and engaged employee culture that supports your brand 100% and shares common core values and performance standards Create consistent brand experiences that win customers for life Adapt your business strategy and set the rules for doing business Establish the basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees Create long term growth and sustainability for your business Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction and competitive advantage

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brands unique genetic code; your Dimensional Nucleic Assets, from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your distinguishing brand attributes: VALUES, STYLE, DIFFERENTIATORS, and STANDARDS upon which to create competitive advantage and build your authentic brand. It is the foundation that enables you to: Cultivate a unified, inspired, and engaged employee culture that supports your brand 100% and shares common core values and performance standards Create consistent brand experiences that win customers for life Adapt your business strategy and set the rules for doing business Establish the basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees Create long term growth and sustainability for your business Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction and competitive advantage

More books from iUniverse

Cover of the book Predator in the Pews by Suzanne Tulien, Carol Chapman
Cover of the book Trini by Suzanne Tulien, Carol Chapman
Cover of the book The Amusing Bible by Suzanne Tulien, Carol Chapman
Cover of the book The Bills Keep Coming, the Grass Keeps Growing by Suzanne Tulien, Carol Chapman
Cover of the book Zig Zag to Armageddon by Suzanne Tulien, Carol Chapman
Cover of the book Mormon Money by Suzanne Tulien, Carol Chapman
Cover of the book Xanthria's Diary of Confessions by Suzanne Tulien, Carol Chapman
Cover of the book Come Fly with Me Through the Gift of Words by Suzanne Tulien, Carol Chapman
Cover of the book My Son: Living Life with Down Syndrome by Suzanne Tulien, Carol Chapman
Cover of the book The Escape by Suzanne Tulien, Carol Chapman
Cover of the book The Place of Knowing by Suzanne Tulien, Carol Chapman
Cover of the book Practical Perpetual Calendars by Suzanne Tulien, Carol Chapman
Cover of the book My Three Sons by Suzanne Tulien, Carol Chapman
Cover of the book The Blue Iris by Suzanne Tulien, Carol Chapman
Cover of the book Old World Breads and the History of a Flemish Baker by Suzanne Tulien, Carol Chapman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy