Brand Equity and Brand Value

Explanation and Measurement

Business & Finance
Cover of the book Brand Equity and Brand Value by Michael Burger, Books on Demand
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Burger ISBN: 9783848260959
Publisher: Books on Demand Publication: November 10, 2012
Imprint: Language: English
Author: Michael Burger
ISBN: 9783848260959
Publisher: Books on Demand
Publication: November 10, 2012
Imprint:
Language: English
Brand equity and brand value are often used as synonyms. But that is wrong. While the brand value describes the monetary value of a brand the equity is a set of soft factors that increases or decreases utility associated with a product and changes the purchasing decisions of prospective customers. There are different approaches to measure the brand equity but all of them rely on a number of different variables that form a message together. There are also different approaches to measure or calculate the brand value. Unlike the measurement of the equity the measurement of the value has to result in a single value. While it does not seem to be possible to express brand equity in a single variable this is regularly done for brand value which also relies brand equity as an important factor. This implies that problems with the reliability of the brand values are to be expected. This booklet explains the terms in detail and shows the current status of equity and value measurement.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Brand equity and brand value are often used as synonyms. But that is wrong. While the brand value describes the monetary value of a brand the equity is a set of soft factors that increases or decreases utility associated with a product and changes the purchasing decisions of prospective customers. There are different approaches to measure the brand equity but all of them rely on a number of different variables that form a message together. There are also different approaches to measure or calculate the brand value. Unlike the measurement of the equity the measurement of the value has to result in a single value. While it does not seem to be possible to express brand equity in a single variable this is regularly done for brand value which also relies brand equity as an important factor. This implies that problems with the reliability of the brand values are to be expected. This booklet explains the terms in detail and shows the current status of equity and value measurement.

More books from Books on Demand

Cover of the book Auraschutz heute by Michael Burger
Cover of the book Panoptikum: Gestalten und Kulissen by Michael Burger
Cover of the book Die Kuriositäten des Gideon Crowe by Michael Burger
Cover of the book Schloss Gripsholm by Michael Burger
Cover of the book Nouvelles aventures de Sherlock Holmes by Michael Burger
Cover of the book Das Erbe der Uraniden by Michael Burger
Cover of the book Global Secret and Intelligence Services II by Michael Burger
Cover of the book Selbstverteidigung präventiv effektiv realistisch by Michael Burger
Cover of the book Die Konservativen Argusaugen by Michael Burger
Cover of the book The Way to God by Michael Burger
Cover of the book Building Speed by Michael Burger
Cover of the book The Thing on the Doorstep, The Shadow Over Innsmouth by Michael Burger
Cover of the book Die Neue Arche Bücherei und Max Bartholl by Michael Burger
Cover of the book Kulturhistorische Betrachtungen des Klabautermanns - Neuntes Bändchen by Michael Burger
Cover of the book So weit wie ein Marathon by Michael Burger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy