Brand Fans

Lessons from the World's Greatest Sporting Brands

Business & Finance, Marketing & Sales, Research, Customer Service
Cover of the book Brand Fans by Aaron C.T. Smith, Constantino Stavros, Kate Westberg, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Aaron C.T. Smith, Constantino Stavros, Kate Westberg ISBN: 9783319488547
Publisher: Springer International Publishing Publication: January 20, 2017
Imprint: Palgrave Macmillan Language: English
Author: Aaron C.T. Smith, Constantino Stavros, Kate Westberg
ISBN: 9783319488547
Publisher: Springer International Publishing
Publication: January 20, 2017
Imprint: Palgrave Macmillan
Language: English

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, *Brand Fans *explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, *Brand Fans *explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

More books from Springer International Publishing

Cover of the book Hesitant Fuzzy Methods for Multiple Criteria Decision Analysis by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Taming the Wild Grape by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Computer Vision – ECCV 2018 Workshops by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Teaching the Entrepreneurial Mindset to Engineers by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Narrative Medicine and Community-Based Health Care and Planning by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Organ Transplantation in Times of Donor Shortage by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Towards Wise Management by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Governance of Urban Wastewater Reuse for Agriculture by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Literature, Belief and Knowledge in Early Modern England by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Ionospheric Space Weather by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Risk and Reliability Analysis: Theory and Applications by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Perspectives in Business Informatics Research by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Advances in Proof Theory by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book The Moral Imagination of Patricia Werhane: A Festschrift by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Cover of the book Teaching Urban Morphology by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy