Brand Fans

Lessons from the World's Greatest Sporting Brands

Business & Finance, Marketing & Sales, Research, Customer Service
Cover of the book Brand Fans by Aaron C.T. Smith, Constantino Stavros, Kate Westberg, Springer International Publishing
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Author: Aaron C.T. Smith, Constantino Stavros, Kate Westberg ISBN: 9783319488547
Publisher: Springer International Publishing Publication: January 20, 2017
Imprint: Palgrave Macmillan Language: English
Author: Aaron C.T. Smith, Constantino Stavros, Kate Westberg
ISBN: 9783319488547
Publisher: Springer International Publishing
Publication: January 20, 2017
Imprint: Palgrave Macmillan
Language: English

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, *Brand Fans *explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, *Brand Fans *explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

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