Brand From the Inside

Eight Essentials to Emotionally Connect Your Employees to Your Business

Business & Finance, Management & Leadership, Management
Cover of the book Brand From the Inside by Libby Sartain, Mark Schumann, Wiley
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Author: Libby Sartain, Mark Schumann ISBN: 9780470419557
Publisher: Wiley Publication: June 6, 2008
Imprint: Jossey-Bass Language: English
Author: Libby Sartain, Mark Schumann
ISBN: 9780470419557
Publisher: Wiley
Publication: June 6, 2008
Imprint: Jossey-Bass
Language: English

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

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