Brand Growth Barriers

Identify, Understand, and Overcome Them

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Brand Growth Barriers by Ralph Krüger, Andreas Stumpf, Springer Berlin Heidelberg
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Author: Ralph Krüger, Andreas Stumpf ISBN: 9783642371080
Publisher: Springer Berlin Heidelberg Publication: June 17, 2013
Imprint: Springer Language: English
Author: Ralph Krüger, Andreas Stumpf
ISBN: 9783642371080
Publisher: Springer Berlin Heidelberg
Publication: June 17, 2013
Imprint: Springer
Language: English

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ​

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ​

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