Brand Success

How the World's Top 100 Brands Thrive and Survive

Business & Finance, Marketing & Sales, Advertising & Promotion, Management & Leadership, Management
Cover of the book Brand Success by Matt Haig, Kogan Page
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Author: Matt Haig ISBN: 9780749462888
Publisher: Kogan Page Publication: May 3, 2011
Imprint: Kogan Page Language: English
Author: Matt Haig
ISBN: 9780749462888
Publisher: Kogan Page
Publication: May 3, 2011
Imprint: Kogan Page
Language: English

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

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