Branded

The Buying And Selling Of Teenagers

Nonfiction, Health & Well Being, Psychology, Child & Adolescent, Child Development
Cover of the book Branded by Alissa Quart, Basic Books
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Author: Alissa Quart ISBN: 9780786740963
Publisher: Basic Books Publication: December 17, 2008
Imprint: Basic Books Language: English
Author: Alissa Quart
ISBN: 9780786740963
Publisher: Basic Books
Publication: December 17, 2008
Imprint: Basic Books
Language: English

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

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