Branding as Communication

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Communication, Art & Architecture, General Art
Cover of the book Branding as Communication by Susan B. Barnes, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan B. Barnes ISBN: 9781433138270
Publisher: Peter Lang Publication: June 6, 2017
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Susan B. Barnes
ISBN: 9781433138270
Publisher: Peter Lang
Publication: June 6, 2017
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

More books from Peter Lang

Cover of the book Development of Other-Regarding Preferences in Children and Adolescents by Susan B. Barnes
Cover of the book Richter, Sachverstaendige, Handelskammern by Susan B. Barnes
Cover of the book Professionalisation of Adult Educators by Susan B. Barnes
Cover of the book Max Regers Musik by Susan B. Barnes
Cover of the book Die Gefaeßchirurgie im Ersten Weltkrieg by Susan B. Barnes
Cover of the book Die unzulaessige Sanktionsschere by Susan B. Barnes
Cover of the book Poesia do terceiro espaço by Susan B. Barnes
Cover of the book Demokratie Ein interdisziplinaeres Forschungsprojekt by Susan B. Barnes
Cover of the book Under Fire by Susan B. Barnes
Cover of the book José de Acostas «De procuranda Indorum salute» by Susan B. Barnes
Cover of the book Bearslayers by Susan B. Barnes
Cover of the book § 174 BGB: Zurueckweisung der vom Bevollmaechtigten vorgenommenen Kuendigung eines Arbeitsverhaeltnisses und ihre Grenzen by Susan B. Barnes
Cover of the book George Herbert and Post-phenomenology by Susan B. Barnes
Cover of the book Leadership and Conflict in African Churches by Susan B. Barnes
Cover of the book Culture(s) in International Relations by Susan B. Barnes
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy