Branding New York

How a City in Crisis Was Sold to the World

Nonfiction, Art & Architecture, Architecture, Planning, Social & Cultural Studies, Social Science, Sociology, History, Americas, United States
Cover of the book Branding New York by Miriam Greenberg, Taylor and Francis
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Author: Miriam Greenberg ISBN: 9781135919115
Publisher: Taylor and Francis Publication: September 10, 2009
Imprint: Routledge Language: English
Author: Miriam Greenberg
ISBN: 9781135919115
Publisher: Taylor and Francis
Publication: September 10, 2009
Imprint: Routledge
Language: English

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

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