Branding New York

How a City in Crisis Was Sold to the World

Nonfiction, Art & Architecture, Architecture, Planning, Social & Cultural Studies, Social Science, Sociology, History, Americas, United States
Cover of the book Branding New York by Miriam Greenberg, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Miriam Greenberg ISBN: 9781135919115
Publisher: Taylor and Francis Publication: September 10, 2009
Imprint: Routledge Language: English
Author: Miriam Greenberg
ISBN: 9781135919115
Publisher: Taylor and Francis
Publication: September 10, 2009
Imprint: Routledge
Language: English

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

More books from Taylor and Francis

Cover of the book False Prophets by Miriam Greenberg
Cover of the book Using Educational Research to Inform Practice by Miriam Greenberg
Cover of the book Gender, Politics and the State by Miriam Greenberg
Cover of the book Analytical Psychology by Miriam Greenberg
Cover of the book Unlocking Human Rights by Miriam Greenberg
Cover of the book Protected Areas and Regional Development in Europe by Miriam Greenberg
Cover of the book Iberian Trade Unionism by Miriam Greenberg
Cover of the book Essential Tips for Organizing Conferences & Events by Miriam Greenberg
Cover of the book The Routledge Handbook of the Stoic Tradition by Miriam Greenberg
Cover of the book Cross-Border Governance in the European Union by Miriam Greenberg
Cover of the book Christian Tourism to the Holy Land by Miriam Greenberg
Cover of the book Legitimacy, Peace Operations and Global-Regional Security by Miriam Greenberg
Cover of the book The Divided Democrats by Miriam Greenberg
Cover of the book Reflections on Language Teacher Identity Research by Miriam Greenberg
Cover of the book The Posthuman Child by Miriam Greenberg
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy