Branding Television

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts, Social & Cultural Studies, Social Science
Cover of the book Branding Television by Catherine Johnson, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Catherine Johnson ISBN: 9781136618543
Publisher: Taylor and Francis Publication: March 12, 2012
Imprint: Routledge Language: English
Author: Catherine Johnson
ISBN: 9781136618543
Publisher: Taylor and Francis
Publication: March 12, 2012
Imprint: Routledge
Language: English

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.

This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands.

Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting.

Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.

This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands.

Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting.

Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

More books from Taylor and Francis

Cover of the book Aspects of British Music of the 1990s by Catherine Johnson
Cover of the book Tomorrow's Criminals by Catherine Johnson
Cover of the book Understanding Terrorism and Political Violence by Catherine Johnson
Cover of the book Observing God by Catherine Johnson
Cover of the book Law and Society by Catherine Johnson
Cover of the book Seneca by Catherine Johnson
Cover of the book Classics Of Administrative Ethics by Catherine Johnson
Cover of the book Senior Management Teams in Primary Schools by Catherine Johnson
Cover of the book Model Perspectives: Structure, Architecture and Culture by Catherine Johnson
Cover of the book The Concept of Contraction in Giordano Bruno's Philosophy by Catherine Johnson
Cover of the book Judging Nonviolence by Catherine Johnson
Cover of the book France, 1814-1940 by Catherine Johnson
Cover of the book Economic Growth and Sustainable Development by Catherine Johnson
Cover of the book Handbook of Child and Adolescent Group Therapy by Catherine Johnson
Cover of the book NGOs in the Muslim World by Catherine Johnson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy