Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth--and Why Others Fail

Business & Finance, Economics, Development & Growth, Management & Leadership, Leadership
Cover of the book Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth--and Why Others Fail by Jane Stevenson, Bilal Kaafarani, McGraw-Hill Education
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Author: Jane Stevenson, Bilal Kaafarani ISBN: 9780071761642
Publisher: McGraw-Hill Education Publication: March 11, 2011
Imprint: McGraw-Hill Education Language: English
Author: Jane Stevenson, Bilal Kaafarani
ISBN: 9780071761642
Publisher: McGraw-Hill Education
Publication: March 11, 2011
Imprint: McGraw-Hill Education
Language: English

The blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business

Breaking Away is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the leaders who make them happen.

Written by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, Breaking Away provides a framework that executives, managers, and entrepreneurs can use to create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable.

Interviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show you how leaders put these principles into action: How Ford beat Toyota to the hybrid (and why everyone thinks the Japanese company got there first); how GE is changing the face of cancer treatment; how a self-confessed “snackaholic” drove Lesser Evil Snacks to 120% Y-o-Y growth-and a place among the INC. 500 “fastest growing companies” index.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business

Breaking Away is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the leaders who make them happen.

Written by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, Breaking Away provides a framework that executives, managers, and entrepreneurs can use to create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable.

Interviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show you how leaders put these principles into action: How Ford beat Toyota to the hybrid (and why everyone thinks the Japanese company got there first); how GE is changing the face of cancer treatment; how a self-confessed “snackaholic” drove Lesser Evil Snacks to 120% Y-o-Y growth-and a place among the INC. 500 “fastest growing companies” index.

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