Bright Modernity

Color, Commerce, and Consumer Culture

Nonfiction, Social & Cultural Studies, Political Science, Politics, Labour & Industrial Relations, History, World History
Cover of the book Bright Modernity by Mark Stoneman, Springer International Publishing
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Author: Mark Stoneman ISBN: 9783319507453
Publisher: Springer International Publishing Publication: August 24, 2017
Imprint: Palgrave Macmillan Language: English
Author: Mark Stoneman
ISBN: 9783319507453
Publisher: Springer International Publishing
Publication: August 24, 2017
Imprint: Palgrave Macmillan
Language: English

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

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