Brilliant Pitch

What to know, do and say to make the perfect pitch

Business & Finance, Marketing & Sales, Customer Service, Sales & Selling
Cover of the book Brilliant Pitch by Shaun Varga, Pearson Education Limited
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Author: Shaun Varga ISBN: 9780273745204
Publisher: Pearson Education Limited Publication: July 9, 2012
Imprint: Pearson Business Language: English
Author: Shaun Varga
ISBN: 9780273745204
Publisher: Pearson Education Limited
Publication: July 9, 2012
Imprint: Pearson Business
Language: English

In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.

Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay…) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching.

 Brilliant outcomes:

  • It eliminates the possibility of doing a 'bad' pitch
  • It will help readers get the content and preparation spot on by focusing on the needs of the audience.
  • It will help give readers tons of confidence so they’ll not only deliver brilliant pitches, but they’ll be eager to pitch time and time again.   
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In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.

Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay…) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching.

 Brilliant outcomes:

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